Why Hex exists.
An SEO retainer runs on a crawler, a rank tracker, a keyword database, a content tool, a local SEO tool, a reporting tool and a WordPress plugin, each with its own subscription, login and export format. Hex replaces that stack with one platform whose tools share their data.
Hex is built by Warped in Brisbane, Australia, for agencies first and in-house teams after them. It runs as a web app, a desktop crawler and a WordPress plugin on one engine, and it plugs into Claude and Looker Studio.
A hex is a spell, a six-sided cell and a base-16 number. That is the brand: precise software with a little ritual around the edges.
How Hex is built
Serious tool first
Dense tables, real numbers and keyboard-friendly screens. The occult flavour lives in loaders and empty states, never in a label you need to find.
Show the working
Every score says where it came from. If Hex is guessing, it says so.
One format for everything
All tools read and write hex/v1 JSON, so output from one is input to the next and your data is never trapped.
Exports when you ask
Excel and CSV on demand. Your crawls, keywords and reports are yours to take.
The people behind it
Add founder and team bios and photos (dark, violet duotone per the brand guide) before launch.
One workspace for every client site.
Tell us about your agency and the sites you look after, and we will send you an invitation.
Hex is in private beta: access is by invitation.