Write to what already ranks.
Hex builds a brief from the top-ranking pages for a keyword, scores your draft against it as you write, and expands the keyword into the questions people ask next.
An alternative to Surfer SEO, AlsoAsked, AnswerThePublic

What it does
Briefs from the winners
Word-count range, heading counts, common headings, People Also Ask questions and weighted terms with usage ranges, from the pages ranking now.
A score with reasons
Score text, HTML or a live URL from 0 to 100: terms, length, keyword placement, structure and readability, with specific edits.
Query fan-out
Hundreds of probes (questions, prepositions, comparisons, A to Z, modifiers) across four autocomplete engines, with intent and clusters.
Into WordPress
Send a brief to the Hex SEO plugin and score drafts against it inside the WordPress editor.
Good to know
- The content score is Hex’s own measure, not comparable to other tools’ numbers.
Questions
Can I score a page that is already live?
Yes. Give Hex the URL and it fetches and scores the page.
More of the suite
Backlinks
New and lost links over time, disavow workflow, Authority Score, link gap and bulk analysis.
Search Console and GA4
Striking distance, CTR gaps, cannibalisation, decaying pages, and GSC joined with GA4.
AI visibility
Prompt libraries, mention and citation rates, share of voice, sentiment and cited pages.
One workspace for every client site.
Tell us about your agency and the sites you look after, and we will send you an invitation.
Hex is in private beta: access is by invitation.