Find the keywords, then see why the top ten are there.
Turn seed keywords into scored lists and topic clusters, find the gaps against competitors, and see what the current top ten have in common.
An alternative to Semrush Keyword Magic Tool, Ahrefs Keywords Explorer
What it does
Keyword research
Seeds expand through provider ideas, query fan-out and your Search Console queries. Every keyword gets volume, difficulty, intent and an opportunity score.
Clusters by SERP overlap
Keywords whose top results overlap are grouped together, so you build one page per topic.
Keyword and backlink gap
You against up to four competitors: shared, missing, weak, strong and untapped keywords.
SERP insights
Each top-10 result gets chips such as High authority, Clear answer, FAQ, Pricing shown or Fresh content, each with its evidence, plus a checklist of what it takes to compete and your own gap.
Topic research and fan-out
Expand a topic into the questions, comparisons and modifiers people type, from Google, Bing, DuckDuckGo and YouTube autocomplete.
SERP volatility and competitor traffic
A daily volatility score from your tracked SERPs, and traffic estimates with trends for any domain.
Good to know
- SERP chips are hypotheses from observable signals, not Google’s actual ranking reasons.
- Volume and difficulty come from DataForSEO and use credits; Hex shows the cost first and reuses stored results.
Questions
Where does keyword data come from?
From DataForSEO, called through Hex. Results are stored and reused, and paid runs show their cost before they start.
Does SERP insights tell me why Google ranks a page?
No tool can. It shows observable signals the top results share, each with its evidence, and turns the common ones into a checklist.
More of the suite
Content briefs and scoring
Briefs from the live SERP, a 0 to 100 score with edits, and a question tree.
Backlinks
New and lost links over time, disavow workflow, Authority Score, link gap and bulk analysis.
Search Console and GA4
Striking distance, CTR gaps, cannibalisation, decaying pages, and GSC joined with GA4.
One workspace for every client site.
Tell us about your agency and the sites you look after, and we will send you an invitation.
Hex is in private beta: access is by invitation.